SAS #8: YouTube is fast becoming a prolific and efficient way of generating new business for your company. Learn how to automate pieces of your business to maximize the effectiveness of each video and associated marketing campaigns. Anthony uncovers many interesting new strategies and helps us learn and understand how to use YouTube efficiently and successfully for our businesses.
What You Will Learn
- 4 reasons people are not using video
- Two things you need to worry about when you make a video.
- 3 offers every business should have
- How to make a 2 second video
- How to leverage your current network
- 3 times to ask for a review
- 3 times to ask for a video testimonial
- The importance of live streaming for business
- What is a Testimonial Sandwich and how to use it
- Why video testimonial is more effective than a written testimonial
- What tools you need to start making video today
- Anthony’s YouTube Channel
- Anthony’s Website
- Get your free guide to making videos on YouTube and Facebook
Yury: Hello and welcome to the soar above success podcast, I’m your host Yury Vilk. We have another exciting episode today for you. We have Anthony who teaches small businesses the power of YouTube. Anthony is an expert video marketing guru and he helps business use video for web marketing case studies, testimonials, and product demonstrations. Anthony welcome to the show, it’s a pleasure to have you.
Anthony: Thanks for the invitation to be on, I’m really happy to be here to talk about that which I love the most which is YouTube videos.
Yury: I’ve been hearing a lot of commotion around your social media feeds, and different areas of your web presence talking specifically about YouTube. That’s what we’re going to dive into today.
Since you’re that web marketing guru Anthony I’m going to grill you on YouTube, and get your take on how businesses should leverage YouTube for their success. Now, let’s start from the very beginning. What got you started with YouTube, and where did you begin?
Anthony: That’s great, I think everyone needs to be able to step forward with their origin story. Mine was as a general contractor here in Denver. In 2006/2007 I was the youngest general contractor I knew and I needed a way to prove to clients that I was capable and competent of taking their biggest life investment, which was their house and turning it into something beautiful.
Coincidentally my parents that year had given me a flip can that I started turning out myself and walking through my projects and annotating them. I needed a place to put them, and the best place to put them at that time was YouTube.
Yury: Interesting, so you started off haphazardly, it’s not that you were determined to be an expert in YouTube It just happened that way because you were gifted a camera and you needed an outlet to put all that information, because videos are massive data storage.
How did you go to becoming the YouTube expert you are today, what was that turning point? Why did you stop doing the contracting and move into the full digital space?
Anthony: You’re right Yury, it was an experiment and then I recognized immediately, because of my sales background how effective it was. My mind exploded into the possibilities and opportunities that existed. The first bridge that I had to cross, the first bridge I had to build was my fear of getting in front of a camera, and the fear of judgement.
And then I thought if I have to do it, other people will have to do it too, so I might as well take some time learning how to become a video spokesperson. I knew at that moment that every business was going to need some sort of video representation.
I was watching these explainer videos, and these grease board videos, and I was not connecting as much with them as other teachers who were coming on camera and looking me in the eye.
So I decided what if this thing that I first need to concur, I went ahead and did that. What you and I are doing right now is sort of throwing yourself off a cliff a little bit, expecting that everyone will make mistakes, and not everybody is perfect. That we are going to improve upon our experience by just doing it, and not worrying about it being perfect.
Yury: Yeah, we’re all human, I hear that. The fear of the camera was the most difficult thing for me to overcome when I started doing this. Hearing your voice for the first time, and seeing yourself talk, you think ” do I really sound like that?”
Anthony: It’s a real out of body experience
Yury: Isn’t that interesting, what was that like for you? What did that feel like for you?
Anthony: At first it was scary, and then I got challenged to talk about something that was even more scary. So there I was as a construction guy, so I tried to find the thing that I was most comfortable doing. Which was walking through my own construction project and talking about things I was already doing.
It was second nature to me. I could do that in my sleep. But what I didn’t want to do was get in front of people and talk about the most painful thing that has happened in my life, which was my divorce.
When I did that, I felt like I could do anything. That was the thing that I was the most worried to talk about and somebody helped me through the process. I did it, I got on video, I talked about it. At that point I thought wow, that felt good, I’m glad I did that, I don’t need to walk around with this shame anymore, and I can walk forward and be myself.
You might have some skeletons in their closet, and those are probable the things you want to lean into to move on to the other things that are much more exciting to talk about anyways.
Yury: You know I was looking at my closet earlier today, it happened to be right before we got on here, and here was one or two odd skeletons hanging there. I think everyone has their skeletons in their closet, those things they are afraid of.
So you put yourself out of your comfort zone, in a very extreme way. By doing so, it allowed you to put yourself into other uncomfortable situations that were not as drastic as the first one. Which allows you to be more comfortable with the things you’re not as comfortable with over time you get more and more comfortable with video and you’re thinking wow I can’t even believe that I am doing this now. Your all over the web now, and it’s amazing to see that.
I know YouTube is the biggest channel for video production, but that is also Vimeo. What is the difference for you, and from a business standpoint, why would a business want to choose YouTube over Vimeo? We all want to bow down to google and make sure the google gods are happy with our content, but why not other channels? We can use other channels, what’s your take on that?
Anthony: One powerful reason is that YouTube gives you better interactive buttons. The ability to drive traffic, I think over any other venue, you have this ability to create annotations and cards, and I have heard them referred to as Easter eggs. You see something on the screen and do you dare to open up that Easter egg or not. What’s inside, and that is what video allows you to do the best.
It explains something, describes something, and communicates the purpose of opening up that Easter egg, and following that trail of cookie crumbs to get a solution to their problem.
People use Google for one reason, because it gives them what they want. It’s Google’s job to understand what gives the best experience. With all the statistics to measure the analytics, and the behavior of the traffic online. It’s obvious to Google that video is that powerful tool, people are using.
I’ve got 4 reasons that people are not using video, and I’d like to share them with you right now. The first one we talked about, is the fear of judgement. I think that might be the biggest reason that people do not use video in the onset. They are recognizing that getting in front of the camera and publishing it on the internet, they are exposing themselves to hundreds maybe even thousands of people who will look at that video and make a judgement.
Did I like what I watched or didn’t I? I don’t like it if you didn’t like my video, because that means maybe you didn’t like me. All of a sudden I have to be okay with not being the perfect thing for everyone.
That’s what that early stage video taught me. When I was teaching other people, and when I was using it for other bosses. After I was in construction and there was the recession in 2008/2009 I had to get back into the work world.
I started to use this tool that I taught myself earlier and it kind of flew in my face. When I told the business owners that I was working for, and it turned them off. It kind of bruise their ego, because they asked who do you think you are Anthony representing this company and putting yourself on video like that, and doing it in place of them.
That was my job, I was their representative. I was their spokesperson; just no one else was doing it on video. I recognized the value of it, they recognized the embarrassment of it. Or the power of influence, and they did not like me holding that power. So they pushed me out.
I still recognized that I couldn’t please everyone. I had the ability to connect very strongly with plenty of people out there. There are tons of people in the world, but it’s not my job to connect with all of them.
It’s just my job to connect with people who connect with me the most, that have that common ground, that law of attraction that I teach. So that is the first fear of why people don’t get on camera.
The second fear, and the third and the forth have to do with technology, equipment, and money. All things that have come way down in the recent years, that allow people like you and me to use at a much higher level.
People can view our video’s when we’re sleeping, when we’re doing other things. it’s an automatic lead generator that will continue to produce leads for us into the future exponentially and multiply it by the amount of videos that we publish.
Yury: Technology has gone way up and it has allowed the proliferation of video, the way videos are published. What your saying is it allows anyone to create their own channels their own shows, their own business information so that their value propositions, their business, are how they want to be represented on whatever channel that they choose.
Most of us will have a high definition camera on that cell phone. So they can record that video and publish it immediately right from that device itself. Without even editing it, we can use editing software on the device to publish that video and it produces this marvelous product when you’re finished. And it’s pretty easy. You don’t need really robust software to handle your editing anymore. You can become your own handheld producer.
Anthony: everything you need is in your smartphone. I work for a producer whose name is Mark Camacho on 81 media international. He’s been in Denver for 30 years since the time he was 1 of 5 people in town who had a digital VCR.
Back then there were not many people who needed video. Even he recognizes that there is a drastic difference from when he started to what is happening today. He paid half a million dollars for what’s sitting in our smart phones.
We shouldn’t take that lightly and we should do what you said and do that internally and externally. Here is another good reason to use YouTube. You can upload unlimited amounts of information to your YouTube channel. It’s the number one repository in the world. 300 hours of video content get uploaded to YouTube every minute.
You can use it to communicate externally with a public video, or you can use it to communicate internally with an unlisted or private video. You can constantly train people to take over your processes. You can continue to do good in the right direction and get rid of that which is mundane or repetitive.
All you have to do to get rid of something that is repetitive is make a process for it.
Yury: So you mean like training videos?
Anthony: Absolutely, training videos is my next step Yury. Right now I’m telling people broadcast yourself. In the next couple years, I am going to take those clients and teach them how to make training videos and replicate their business process through any geographic location in the world, because we live in a global marketplace.
Yury: that is a really key piece to leveraging your time, and the amount of money you can make out of that time. Squeezing every dollar out of every single minute and making money while you sleep. It’s really the goal for most business owners.
When we get into business we want to have an automated business that we no longer need to tend to. We sow the seeds, crops grow, and we reap that harvest. That harvest hopefully in most business owner’s minds comes time and time again.
You input is one time and your output is multiple multiplications of that time. You have that exponential visibility as opposed to doing one thing with one person. A video can be one video; you do one time. Millions of people can see it, and therefore it gets magnified. All you did was promote yourself. Effectively, you put yourself on that video, or you put a piece of content on that video and people gravitate towards that.
Anthony: What you’re talking about is intelligence as a business owner. It’s leading you to be a business leader. It’s leading you to set a good example to other people in your team. Yes, you can make videos, and can you teach other people in your company to make videos for you?
Video’s you can use to train people to grow your business, if you resonate with being a leader in your company, then understand what it means to be a good role model, to set a good example, and to lead with video.
If you are a leader, you know it is not always easy to forge new paths, and to be a trailblazer. It comes with adversity, mistakes, and risking the potential to make yourself look bad. But that is what you did to get where you’re at right now, and video is no different.
I am encouraging people to pick up their smart phones, and point it at themselves. You don’t need to publish it, but that is the practice you need to get started. You just had an out of body experience by pointing that camera at yourself.
Maybe it is not easy to look at, at first. You stick your hand up, look away, and close your eyes. You just got better, you just looked at the best coach you have, which is video.
Video can teach you more about yourself non-verbally just by watching yourself then any coach can. You know what is best for yourself. You can observe those things that need correcting easier and faster with video.
Yury: I love how you put that Anthony. Lead with video. A lot of business owners, and a lot of people are starting to catch on, a lot of younger generations are certainly there. I know tons of YouTube celebrities who have half a million followers and 12 years old.
I wish I had that when I was 12 years old, now that is a business you can leverage. The true brick and mortar businesses are those who view business in a very traditional sense, not the web 2.0 sense. They are slowly catching on, but this is a huge step to get yourself published and even have your own YouTube channel.
It’s just starting to hit that cusp; people are starting to realize the impact of video. Because smart phones are becoming more intelligent, because the software and hardware is becoming better and better. Video streaming, and even live streaming, YouTube just realized that this year.
That is becoming a key piece in getting a specific message into the hands of many. You can have that influence and magnify that influence exponentially. I love how you put that Anthony.
One of the concerns I’m sure myself, and other people are going to have with video is quality. Does quality matter? Is that something we should even consider?
Anthony: Good question. All of a sudden if I am going to start to use video, I am going to learn the basics of video. Do I need to go to a Hollywood video production Universal Studio’s type school to learn everything I need to learn about video production?
No, you don’t have to do that. You have the world called Universal University. Which is YouTube at your fingertips. Just type in best ways to create a video, and eventually you’re going to discover that there are just two basic things you need to worry about when you make a video.
That is good audio, and good lighting. The phones we have, have the ability to capture video in high depth. That’s the highest quality that a professional Hollywood videographer would use. It’s a $30,000 camera, it just has the ability to create a clear picture and to do a better job of focusing and zooming in, and panning slowly.
All of those advanced methods of video production come with a higher expense. Your ability to communicate at a high level is not limited to the equipment you already have in your pocket. Just do a good job of making sure your well lit, like I am here. And that you have good audio, which can be as simple as the ear buds you have in your pocket.
Those are the two things that I would say. One of the questions that came out of our last talking point was Ok, I know video works, I am ready to step in front of the camera, but who is my audience? Who is going to listen to me?
Even a Hollywood film maker will tell you that even a beautiful video is worthless unless people watch it. So what if we ask those 12 years, what do we think they will say they did to get their viewers. Probably with their classmates, they already had a little following from the people they hung out with in their classroom.
Of course you can imagine at recess the conversations that happen. “Hey, guess what? I published a YouTube Video. Check it out” What do they do… Pull it out on their phone check it out. Then what do they do? They subscribe, and share it with their friends that go to school at other schools. Their cousins that go to school half way across the county.
If you’re a business owner, or you already have an audience and it is your staff. Make videos for your largest existing staff, your largest audience and go from there. If you have a reason to make videos for them, they will already watch it because of who you are and the position you’re in.
Make it for them and you will start to get your feet underneath you with this video production method to communicating both internally and externally.
Yury: So it all comes down to the existing network that you already have. Unless you live in a cave somewhere deep in the mountains, you most likely have some sort of audience. If you’re connected to the internet by any stretch of the imagination somehow, whether it be Facebook, LinkedIn, your staff, your friends, your family, if you have emails. I am sure you communicate via email; most business owners do.
If you’re not communicating by email, you are probably using a app called Slack. Which is a little bit more efficient, and in that case, you still have an audience. No matter what, you want to tap into that existing network. Get as many people as you can interested in what you’re broadcasting and telling so you can start establishing a greater and greater audience. Anthony is that sort of what you’re doing with Facebook?
Anthony: yeah, Facebook is a great place for me to share my videos. I think there are a lot of people looking up to me who have businesses or social media businesses, where they are doing business to business transactions. They are recognizing that video is a powerful tool.
They are looking to me and thinking how is Anthony using video in ways I can use in my own business. I have a list of 15 magnet videos that every business can use. Or every landing page, we know that our web sites are a collection of a bunch of landing pages these days.
Even if your home page is your one landing page right now, create 15 videos that directs people to that URL. Tell people your origin story like I did in the beginning of this conversation. Tell people your value proposition, how do you save them time and money?
The simplest video that everyone is looking for on the front page of your website is an introduction, and I call it the 2 second video.
Hi, my name is Anthony. I am a YouTube specialist. With that, you have more than those 6 words. You’ve got that I am willing to get on camera, I am willing to stand in front of you watching me, and I am willing to stand behind my products and services.
You got that I am comfortable with being in front of the camera, and you got that I am going to get to the point quickly because I am not going to leave you a long message when all you are looking for is hi, how are you? This is me.
All of those nonverbal messages is what allows video to be more powerful than any other form of communication. It’s more visceral, it’s more transparent. You can tell if I’m being a phony or a fake. You can see if I am like you or not. That is the number one-way people build trust, is thought common ground.
I am okay not working with people I am not like. It’s usually a pain in my ass. I would rather work with people who are like me because I can anticipate their needs better. I know what they want almost before they want it. So I can give it to them on time. That just makes for a more enjoyable life for myself.
Yury: Anthony that is a really good point and if you’re not getting that sort of publicity out on the web and people are not talking about you. As they say any publicity is good publicity. Getting your message and your name out there is only getting more people to take a look at who you are.
You’re bound to get some criticism. There are trolls on the web. There are people out there just for a kick to ruin somebody else’s day. They are going to be aggressive, they are going to be nasty, and those are just indicators that you’re doing well. You’re actually successful if people are talking about you in any capacity.
I agree with you, working with people who are going to elevate you and not hinder your progress are the type of clients you want to take on. Those are the best kind of clients because you’re on the same wavelength that they are. They understand where you’re coming from, and you understand where they are coming from. You can combine your efforts to create a better whatever it is you’re trying to create.
You’re trying to elevate each other. That is really the key for business is you’re not going to work with everyone. You can’t, there are too many people in this world to work with every single person or every single business owner.
You have to be selective and work with people who are not only qualified to work with you, but also understands your abilities and appreciates your skill set.
Anthony: Yes, really good point Yury. Naturally you’re going to offend people on the other end of the spectrum. There are several spectrums that we all run our character and personally on. So to be polarizing and to be offensive, and to be controversial is not something you should not just plan on doing, but do on purpose. It does just that, it gets you more attention.
Yury: If you look at any of the major public figures out there. The most popular figures are the ones who are controversial. Who really stand by their beliefs, who want to promote whatever it is, whatever the dialogue that they are trying to establish. Those are the individuals that are most influential.
You can look at any of the politicians right now, they are highly polarized. Some people like them and some people don’t. We’re not going to get too deep into politics here, but you’re absolutely right Rush Limbaugh extremely opinionated, Howard Stern is extremely opinionated. He might not jive with everyone, and that is fine you don’t need to. You don’t even need to have half a million people; you can have 250,000 people following you.
In the United States alone we have 365,000,000 people, over 80% if those people have access to some form of internet. We are actually talking about a gigantic audience, and a potential for massive exposure.
When a video goes viral, it doesn’t go viral all over the web as we think. It goes viral in pockets of the web. A handful of people see them. There are videos that go viral daily, there is content that goes viral on a daily basis that I don’t know about and I am sure you don’t know about either because there is too much to follow.
That is a really key piece, were not trying to be everything to everybody. You can’t, you have to find your niche and work with what you have and explore that. That is what the whole premise of being on online entrepreneur is being yourself. Finding that comfort level and finding a way to just be.
Anthony: right, so be your own advisor. If you don’t know who your most profitable persona is, start with yourself. The people who recognize that you’re just like them, are naturally going to have more trust with you in a faster time frame and buy more from you.
Me for example, I pick a 38-year-old athletically built, entrepreneurial decision making guy who runs a construction business. Because that is what I used to do, and those are the types of guys I know like the back of my hand.
It’s easy for me to provide services for them because I know exactly what they are looking for. I customize my services for what they need and it’s easy for me to customize them because I’ve been there before I’ve done that.
Holding their hand through life, though all the information that they need to create the same results that I created. It’s so natural, organic, and pleasant. It’s a life that I wish everyone can experience because it allows you to just answer the calling for your highest good.
Yury: that is a key piece because you know yourself, your business, and past business so well, and you’re able to speak to them. So maybe somebody who is in the same position that you were in can say Hey, this is exactly what I am dealing with. How does he know so well?
It’s not like you made a personal connection with him at any point. But you have been there we have wall been in situations that are very similar to other situations. That’s what learning is, that is really what business is. Learning from other experiences and applying it to a different audience, niche, product, what have you.
Taking this same sort of approach, and exploring that. If it worked in one industry, niche, audience, it’s bound to work with a different audience or niche. It’s a strategy that is replicable. Because you identified a pain in a one industry, most likely people in other industries have experienced the same pain.
How do I get my video published, I don’t know how, I am too afraid to be on camera, it costs too much to get started, I don’t have the right lights, I don’t have the right equipment. And all your saying is you have everything right here. You don’t need anything else. You have all the devices all the technology, you have a $30,000 piece of equipment in your lap that didn’t cost you $30,000. That’s impressive.
Now Anthony we briefly touched on live streaming earlier today, what is your take on life streaming and how can a business utilize live streaming for promoting its products or services
Anthony: This brings me to the discussion of inspiration and transformation. In the inspiration side, were attracting new people to our brand, we’re giving them education, were giving them entertainment, inspiring, or motivating them. We’re touching them in these high point ways and then we’re offering an even bigger experience in the transformation on the other side.
So everything you do on this inspiration side is building the relationship, it’s drip marketing, it’s creating the multiple touches so that they build the credibility and your brand. Marketing 101 says 7 to 9 times before people are ready to buy from us.
Then obviously we all have to monetize our brand in some way, so we should be able to give these people that we have collected, our followers, an option to get an even higher level of experience from our brand.
That is the transformation side. I think live streaming can be used in that way. You can promote a live stream event. One of the ways I use it here in town for many of my clients is if they will allow me to live stream there event it’s a win win.
They can continue to attract the people who would show up locally with one price point. I am doing one on Thursday for $99. We can also offer the live stream to anyone who can’t make it for $150.
That way people don’t need to fly here, they don’t even have to drive here if they don’t want to. They can consume the information from the comfort of their own home. That is one really good way and I think corporations that have annual meetings, that have quarterly meetings can save a lot of money by not paying for all those airline flights. By delivering their information live though a video stream.
You can even have high level production to make it as entertaining and educational and inspirational as possible because people are used to consuming information on video a certain way. They grew up watching TV, if we are going to charge someone to watch video we have to deliver on that same level that they are used to.
I see the live stream being used a lot on Facebook. Do you see that?
Yury: I do, and Facebook is a great vehicle to promote any live stream content since it is the largest social network out there. It also has the ability to share, when users start to see there is a livestream happening now. It creates the sense of urgency immediately and you want to share it as quickly as you can so everyone can get on this.
Anthony: In order to have a successful live stream you really need two people running it. One person to moderate the comments and one person to conduct the content or curriculum. It’s very distracting is one person does both.
You see everyone saying Hello and asking questions. Well, that is what Facebook is good at. Giving you inside access, Facebook live is good at giving you inside access to someone you already built a relationship with and allows you to ask questions.
I’ve watched Tim Ferriss the author of the 4-hour work week do his live Facebook videos and those are really the most engaging live Facebook videos I’ve seen. Tim is operating with a level that I am resonating with very highly. I want to get more insight to how he does that. If I can get access to him even for 5 minutes when he is on a park bench in central park New York, then I will do that.
But let’s say there is a local therapist that wants to do Facebook Live and has some friends and followers well that is great she can do the same thing. She can give those answers out to that short audience. But what happens if she starts to do that every day? Does she get a little stale? Do people start tuning out? Do people even value her less because they have such high interaction and access to her? I think so. I think that might be a mistake for some people that do it too often.
Yury: So the goal is not necessarily to do as many live streams as possible and broadcast consistently. But create a date and build the hype for an event. What we’re doing at that point is event marketing. We’re creating a lot of hype around a particular event so people get drawn to it.
People in your audience think man this starts in 24 hours I better be there it’s on my calendar. When you get that person for that 5 minutes or even 45 minutes for that broadcast it’s magnificent, it’s beautiful because you have the time, that face to face, it’s as close to being there in the same room as that person as possible.
You’re right on the whole airline thing, where you don’t necessary need to fly out to see these people so you have nationwide audience at your fingertips when your live streaming. The key is to do it right, build the hype before publishing neuromas live stream if you become too accessible you’re diluting your message.
You want to make sure that you have a good audience with you when you’re actually doing your events. So you’re not having 12, 15 people watching you at every live stream your dealing with a much larger audience. That is when you have the ability to sell a product as well.
Anthony: It’s like the next version of webinar marketing
Yury: It’s a beautiful thing, were going to Segway here and move into a different area that you focus on. There are businesses out there who do google reviews, yelp reviews, but video reviewers are kind of new. What is the deal with video testimonials?
Anthony: Great I think above and beyond the 2 second video, the best video you can have is a video testimonial. I think it’s the best free marketing we can have is an online review. I think when somebody finds you organically on google maps the biggest thing they can look at is your rating or your reviews. You can’t pay for a review, and you can’t publish a review yourself.
You have to somehow have a strategy that allows you to collect reviews from the people who have already interacted with your video. I say there are 3 times to ask for an online review. Those three times happen to also be the same 3 times when you can ask for a video testimonial.
I have a really high level strategy for collecting these online reviews and asking for video testimonials. I’ll be frank and I’ll share it with you right now. The 3 best times to ask for an online review are once they made their purchase, after they received their service, and when you’re the hero.
Let me explain. You might ask how can I ask someone to give me a review if I have not even delivered on what they paid for yet. They scheduled their appointment with you. They have ordered their product, it’s in the mail. Well why would they leave a review if they have not gotten it yet. Because they just went through a selection process.
They evaluated all the solution provides out there and they chose you for a reason. We want other people to know why they made that selection. Second best time to ask is after you deliver and they are in a good mood.
You either met or exceeded their expectations, so try dropping this line, would you mind taking 2 minutes to leave me an online review, wink. To the google listing because companies that collect reviews on a regular basis though the google maps listing will show up as the best most relevant result at the top of the list.
You have to have a strategy to continue to collect these reviews on a regular basis, if you start to go stale the other businesses that are collecting reviews will leap frog and jump on top of you.
The next time you can easily ask for a review is when you go above and beyond. When you take someone’s stress level from way up here to way down there. Or when you take their mood from way down here to way up here and you go way beyond the call of duty. The best time to get that review is when you made their day. They are willing, they are looking for a way to pay it forward and to enter into that giving Law of Reciprocity.
If they say yes to anyone of those requests by you and you might identify them as somebody who is extroverted or outgoing that is a good time to ask for a video testimonial. Whenever I ask someone for a video testimonial I get 3 answers. Yes, no, Or maybe. Then they all say the same thing. What do I say.
So, I tell them this. I’ve got a 3 step process that allows you to get out of your head and into your heart so you can deliver a 1-minute testimonial with ease. I call it the testimonial sandwich.
Two pieces of white bread with meat in the middle. You want to give them this visual because you don’t want to have them forget what they are going to say and for some reason that visual of a sandwich is the thing they need to help them consume this delivery of this video testimonial.
The first piece of white bread is the who what and where. The 3 W’s. who are you, where are you, and what did you just experience.
Next is the meat, It’s the experience, what is your biggest take away. Maybe what is the before and after experience. What did you think going into it and what did you get out of it? People need to know what is the biggest value you got out of this experience. They are out there suffering and they are looking for a solution and they need you to help them lower their risk ratio when they exchange their money for this solution. How can they be sure it’s a good exchange of value?
Finally, the call to action. What are you going to do next, or what do you think someone else should do next? Not both, just one or the other and keep it quick.
Yury: Anthony, it seems like you figured out a lot of these things. There are a lot of processes that you have established within your business. Are you working on a product that you are able to send to people so that they can replicate these processes and they are all in one place?
You mentioned three steps for a lot of techniques. It seems like you have processes in place for producing a video, getting a testimonial. Do you have any plans in the works to release anything soon? This is very exciting.
Anthony: Yes, absolutely Yury. I have identified that the two most popular venues for video marketing is YouTube and Facebook. YouTube for the audience who does not know you yet. And Facebook being the audience who trusts and adores you.
We need to be able to market to booth of those audiences to grow our business. I have developed a product with another prisoner here in town by the name of Ryan Lavender. He went ahead and took ownership of the Facebook side of things. I obviously have the YouTube side of things.
We believe that we can prove to you within a 3-month time frame that we can generate sales for your business by creating these videos. If you are a business that is interested in using these two venues to their highest level to generate traffic for your business. Then I recommend you check us out.
Go to YouTube and type in “the two most popular marketing venues for video” and our video will come up at the top. You can watch that, and that is an example of a magnet video that I will make for you. That is one of 3 magnet videos that will lead you to the same landing page.
When you go to the landing page you will see an introduction video, you will see a video testimonial, you will see 3 offers. 3 offers I believe every business needs to have. A low cost, a most popular price, and a premium price.
Ryan and I are going to set that up for you and your business so that you can continues to make videos in the future and direct traffic to this landing page so you can start to generate sales automatically. We’re going to prove it, we will practice what we teach, and we will do it for you.
Yury: Excellent, thank you so much for sharing that Anthony. Once more time in case someone missed that what is the search query to type into YouTube.
Anthony: The two most popular marketing videos on the internet.
Yury: Thank you again, Anthony were getting close to time. I want to thank you for being on the show today. It’s been a please to pick your brain a little bit more about YouTube and get a great idea on what video is capable to do for your business, products and services.
Again I want to thank you and is there anywhere we can find you on the web. Do you have a website we can visit?
Anthony: Go to Anthonyprichard.com, you will see that I designed my website in the same format and you can see how I provide my trainings, my video production, and my consulting.
Yury: Excellent and I imagine you have a YouTube channel.
Anthony: I do have a YouTube channel; you can search it under my name Anthony Prichard.
Yury: All of the links will be provided on the podcast page at wpsoar.com. Anthony once again I want to thank you for being on the Soar about success podcast it was an absolute pleasure to do this again today. I hope we can do this again sometime soon. I will let you lose it off for us. Do you have any closing comments for us?
Anthony: Absolutely Yury you have a great podcast I am glad to be here. Here is your takeaway for today you are your own best video spokesperson because no one knows your business better than you do.